These days with so much information out there on the internet it’s hard enough getting quality traffic to read your content, let alone click on your banners and engage with your brand. That’s where Native Ads come in. A Native ad is any paid content that matches the format or look of the platform where its posted, is relevant to the consumer experience and thus is non-disruptive. 60% of consumers have positive feelings towards native advertisements. That’s an unbelievable statistic, a majority of people actually thinking fondly of an ad instead of wanting to chuck their laptop or through their mobile away every time an ad pops up. The money also points in the same direction with Native Ads accounting for 74% of all ad revenue by 2021. Clearly native ads is the next Big Thing in online advertising. I’m here to give you 7 tips on how to make a great native ad for your brand, so you’ll maximize its great potential.
1. Simply Amazing
Just like Mrs. Garfield always used to say in 7th grade English class, K.I.S.S – Keep It Simple Stupid is a key rule of a high performing native ad. In today’s media environment, there is so much noise and the best way for your ad to shine through all that craziness is to get your point across without overloading the audience with information. Keep the design clean and simple, don’t use a lot of text, and watch the clicks come through.
2. Make Yourself at Home
In order to truly be a high performing native ad one must follow the style and look of the publishers own editorial content. Audiences are 60% more likely to engage with a native ad if it follows the same format of all the rest of the content they are used to reading and expecting from the publisher. This makes the native ad something that the consumer chooses and therefore non-disruptive, a crucial factor in the performance of your native ads.
3. Get Emotional
Studies have shown that facial expressions are universal throughout all cultures. When seeing emotions, we know immediately how the character feels, and we can start to associate that emotion with the brand. Mankind is a social species and we respond positively to photos of fellow humans. If your brand wants to give off a warm family friendly message, you can show for example a smiling family into your ad, if your trying to sell your beer you can show friends laughing together at a BBQ. Good products sell, Good marketing sells better.
4. Go with the Flow
Performing a call to action is much like picking a movie, people are more likely to do something when we see others had a good experience doing that same thing. By adding testimonials, stars rate, endorsements, and subscriber numbers to your native ads you bring the audience into a social mindset which will lead to friendly performance results.
While Native Ads are very effective and the latest trend in Online Marketing, Banner ads can complement your native ad very nicely and make it perform even better. After reading sponsored content about your brand its prime-time for consumers to click on your banner, head over to your landing page, and answer calls to action. Getting audiences to answer a call to action is much like cooking a good steak, most of the work is done preparing and marinating, and Native Ads is your secret homemade sauce.
6. The ABC’s
A good way of maximizing the performance of your native ad is to run A/B testing. A/B testing is when you run two different versions of your ad and continue with the one that performs better. Keep repeating the process to continue to refine and perfect your campaign. In the fast-paced world of digital marketing it’s a dog-eat-dog world and only the strongest ads survive, let the games begin.
7. Play the Numbers
People are naturally curious, your goal is to give them something to be curious about. Numbered lists are a great way of accomplishing this. They are very popular with audiences and draw a lot of clicks. I can think of 3 other reasons why they are a great choice for native ads but that would be too cheesy to make a numbered list here.
Credit : Yonah Hochhauser