Content Restrictions for Advertising Creatives
Prohibited Content

Advertising Demand Partners must not serve ads which promote the following content.
• Ads making misleading or deceptive claims
• Adult sexual content
• Copyrighted materials
• Counterfeit goods
• Drugs and drug paraphernalia
• Endangered species products
• Hate content
• Illegal products and services
• Incentivized clicks and downloads
• Inappropriate content
• Low quality content
• Tobacco and tobacco accessories
• P2P file-sharing apps, torrent or any apps that facilitate or promote copyright infringement
• Political content
• Unauthorized ticket sales
• Software downloads
• Trademarked content
• Weapons and weapons accessories
• Alcohol content
• Financial services
• Gambling content
• Lotteries content
• Health and pharmaceutical products and services
• Cause-based advertising


Prohibited Content for Minors
Advertising Demand Partners may not use the appTV Services to target or re-target to users under the age of 13, nor to websites or apps directed to users under the age of 13. In the European Union, EFTA States, and the United Kingdom, Advertising Demand Partners may not use the appTV Services to target or re-target to users under the age of 16.
In addition to the content listed in the “Restricted Content” section above, Advertising Demand Partners may not use the appTV Services to knowingly market or advertise the following products or services to users under the age of 18:
• Alcoholic beverages and related accessories
• Weapons, ammunition, or weapons training/certification
• Projectile, BB, or pellet guns/devices
• Fireworks
• Aerosol paint or etching cream capable of defacing property
• Tobacco products or accessories, including electronic cigarettes
• Any controlled substance or paraphernalia
• Drug paraphernalia
• Any substance/material containing Salvia divinorum or Salvinorin A
• Dietary supplement products
• Tanning in an ultraviolet tanning device
• Gambling products and services, including lotteries
• Body branding such as tattooing, body piercing, or permanent cosmetics
• Sexual products and services or content adult in nature

Prohibited Creative Attributes
Advertising Demand Partners must not serve ads with these creative attributes or behaviors:

• (IAB8) Pop (e.g. Over, Under, or Upon Exit)
• (IAB14) Windows Dialog or Alert Style (e.g., any creative that a user might mistake for an OS or application-level notification rather than an advertisement): This includes, but is not limited to, deceptive ads that resemble user interface elements (e.g., text boxes) and creatives that mimic buttons or icons that claim a functionality that is not there (e.g., play, chat, wink, friends, search buttons)
• (IAB3) Expandable (Automatic) – ads that automatically expand without the user’s engagement or action (e.g., click, touch)
• Auto-redirect: ads that automatically redirect the user without the user’s engagement or action (e.g., click, touch)
• (IAB11) Ads that do not ask the user for permission before initiating any downloads/installations/services/fees. This includes Click-to-Call and Click-to-Subscribe ads that do not include an intermediary landing page or other prompt that clearly explains the terms and/or fees associated with the call or subscription.
• Ads and Advertising Demand Partner use of the appTV Services that interfere with the operation of appTVs network. For example, use that interferes with the normal operation of an end user’s device, or otherwise creates a safety or security risk to the appTV Services, our customers, or end users, is prohibited.