Opt-Out Instructions

This site provides details on how end users can opt out of those features in the appTV Marketing Console (“appTV”) that target end users for advertising online (also known as “interest-based” advertising). The appTV is a product of appTV ltd. and provides advertisers (appTV’s clients) with the tools needed to scale their advertising campaigns and monitor marketing performance. Under guidelines from the DAA, companies should provide an end user opt out for “ad targeting” i.e., features that involve targeting advertising to an end user.

What are the ad targeting features in the appTV?

Within the appTV, two features allow advertisers to use data to target advertising to an end user:

1. AUDIENCES allows Advertisers to build segments based on previously acquired attribution data (from the appTV’s Attribution Analytics feature). To opt out of Audiences, end users can enable Limit Ad Tracking or “LAT” or re-set their ad identifier on their device OR opt out within the app itself.

2. IN APP MARKETING allows advertisers to send end users push notifications outside of the app environment, as well as in-app messages – for promotional and other activities. To opt out of these push notifications, end users should use the appropriate settings on their mobile platform (Android, iPhone, or Windows).

End Users can opt out of appTV ad targeting features in the following ways:

1. End users can opt out of all targeted advertising on their device by ENABLING THE LAT SETTING (this setting is per device only). When the end user enables the LAT flag, they are opted out of targeted or interest based ads only i.e. the end user will continue to see ads after the LAT flag is turned on, but these ads will not be “targeted” to that end user. End users should be aware that developers, including APPTV, are bound by the platform’s terms to honor end user opt-outs for interest-based or location-based ads (e.g. Apple or Google’s developer terms).

• for details on how to opt out of interest based ads on Google, visit Google’s support site:

• for details on how to opt out of interest based advertising from Microsoft, visit Microsoft’s support site:

• for details on how to opt-out of interest based ads on iTunes, visit Apple’s support site:

2. End users can also “reset” the data being used to target ads to them – for example, if the end user is being served ads tied to past activities that are no longer relevant to their interests. This is accomplished by the end user “RESETTING” THEIR AD IDENTIFIER ON THEIR DEVICE. Ad identifiers include the IDFA (iPhone), Google Ad ID (Android) and Advertising ID (Windows).

• for more details on resetting the IDFA on iOS, visit:

• for more details on resetting the Google ad ID in Android, visit:

• for more details on resetting the Advertising ID in Windows, visit:

3. End users can also OPT OUT THROUGH THE APP itself, if an app specific opt out is provided.
4. End users can also OPT OUT OF PUSH NOTIFICATIONS from an app using the appropriate settings within the app.

• Push notifications are opt-in on the iPhone and Windows platform, and opt-out on the Android platform.

• You can learn more about push notifications in this guide from the Mobile Marketing Association (MMA) in France –

Opting out of specific features in the appTV does not opt out the end user from other ad reporting or attribution functions in the appTV (e.g. Attribution Analytics) or other analytics or tracking software. Furthermore, none of the opt out mechanisms listed here will change an end user’s email or advertising settings, nor will it prevent the collection or use of the end user’s personal information by other parties not covered by these opt out mechanisms. To opt out of third party emails or other advertising, please use the appropriate unsubscribe links or contact the responsible party directly.

Why does appTV provide an end-user opt out for ad targeting features in the appTV?

Under the requirements provided by the Digital Advertising Alliance, the co-regulatory scheme for interest based advertising in the United States, companies must provide Transparency, or notice about their targeted advertising activities, while also providing end users Choice, or the ability to opt-out from this type of tracking for targeted advertising. You can learn more about the DAA’s requirements on their site: